The advertisement was streaming on the billboard by the roadside.
The first thing that caught my eye was a pitch-black dress.
A flowing black dress paired perfectly with raven hair.
Like a fairy sleeping in the darkness.
It was a calm and gentle advertisement.
But there was something intriguingly attention-grabbing about it.
Some passersby turned their gazes toward the ad.
“Who is she?”
“It’s Éclat Étoile. Isn’t that where Song Hee-bin was advertising?”
The women walked along chatting about such things.
And then it happened.
A small dewdrop fell onto the sleeping woman’s cheek.
Like a tiny starlight dropping.
That sparkling drop slowly flowed down her cheek.
At that moment, a girl in a black dress slowly opened her eyes.
They revealed mysterious eyes tinged with red.
A striking feature that some would quickly remember.
“Oh! It’s Yeonhwa (Princess), her.”
“Yeah, right! They probably filmed an ad after a variety show?”
The women continued to talk as they watched the ad.
The woman in the black dress opens her eyes, vibrant colors begin to swirl.
Her languid face gradually unfolds, and the neat black dress slowly turns bright white and transforms beautifully.
Flowers bloom in the desolate space as the girl slowly gazes at the sky.
The countless stars in the night sky.
Starlight.
The woman watching it seemed to shine as well.
That once languid face was now beaming with a bright smile.
A radiant smile, as if flowers were blossoming.
Under the starlight.
A woman shining beneath the dark night sky.
Her snow-white skin stood out prominently.
Surely, they must have retouched it.
Even while thinking that, my eyes were drawn to her fair skin.
[Like You’re Starlight]
With that line, the Éclat Étoile advertisement ended.
Like starlight.
That was the new catchy phrase from Éclat Étoile.
*
==
Post: I changed my cosmetics this time.
(Picture)
Looks like my skin tone is really receiving light well.
So shiny.
Reply
– Oh, where is that? It’s really good, right?
ㄴ Right? ㅠㅠ I changed it too and I’m so satisfied.
– Please tell me! I’ve been thinking of changing my cosmetics lately.
ㄴ I had a hard time finding it because there aren’t many options… You should visit the store in Jamsil!!
– Is it a new brand? Your skin looks so white! ㅠㅠ Let me know the brand name bb.
ㄴ Thanks for the compliment!! :>
– Aww, our poster ㅠㅠ You little brat, just tell me the brand!!!!!!!!!!!!!!!
ㄴ 111111
ㄴ 2222222 zzzzz It’s hilarious how you won’t say it until the end, lol.
==
Among the female community discussing cosmetics, there was recently a hot topic about a certain brand.
It was absurd, but the post humorously spread across various communities, and unexpectedly, there were countless discussions about what that brand could be.
– That’s Éclat Étoile.
– How do you know?
– My sister uses it.
– Is your sister pretty?
Éclat Étoile.
The brand that recently changed its advertising model.
Three types of essence cream and three types of tone-up cream were prepared ambitiously.
The name they collectively referred to was ‘Starlight.’
– The advertisement is really well made.
– That’s Yeonhwa, right? Her skin really is good.
– It’s definitely retouched.
– But seriously, the sudden brightening effect is really nice.
The girl who once seemed monochrome suddenly transforms brightly.
It felt like returning from a silent black-and-white movie to modern times.
The sparkling skin suited the name ‘Starlight’ even more.
This led to a surge in sales for Éclat Étoile.
And, another thing.
In a community unrelated to cosmetics, discussions about Seo-yeon began.
– I heard the actors are coming out for an advertisement in the upcoming survival show.
– What’s scary survival? Deserted island survival? They sure cut it short.
– If actors are coming out for ads, it’s bound to be boring.
– For real, it’ll be a snooze.
– Actors are super cautious about their bodies, making it totally boring.
– And they mentioned there’s even a high school girl among them!
– Now it suddenly sounds fun.
– The fact is, deserted island survival is getting healthier.
– Are you serious? Just thinking about how they’ll whine there gives me a headache.
The community discussing [Deserted Island Survival] was mostly about internet broadcasts lately, but discussions about variety shows were circulating.
[Deserted Island Survival] was a popular broadcast, so there was no surprise it came up.
The cast for this episode was quickly known to be actors from the movie [The Chaser].
– Who’s Joo Seo-yeon?
– I heard she plays a part-time worker.
The role played by the actress in the ads is merely a ‘convenience store part-timer.’
It was a talk about a supporting role awkwardly appearing on a variety show.
There was a buzz about it being a push based on recent popularity, but ultimately, she was just a supporting character.
What’s more, she was a young actress.
[Deserted Island Survival] is a variety show that enjoys watching guests struggle in harsh environments, so most were unhappy to see a young actress participating.
– If she doesn’t do anything, it’ll probably all be edited out. That’s not a problem.
– Even those few scenes will just be her saying she wants to go home~~~~~ It’d be lucky if she doesn’t.
For several hours, the talks about [Deserted Island Survival] flared up.
And then, the ‘Papua New Guinea’ episode of [Deserted Island Survival] began.
*
And so started [Deserted Island Survival] amidst controversy.
The story begins from the viewpoint of a man who has arrived on a deserted island in Papua New Guinea.
That man is Park Jung-woo.
– Why is he here??
– No one mentioned Park Jung-woo was appearing!!!
The arrival of Park Jung-woo stirred up discussions in the community.
Of course, Park Jung-woo isn’t just any actor.
He’s been the model for various overseas luxury brands and is often first mentioned when talking about young actors.
A figure who has succeeded while shaking off the shadow of his father.
With talent in acting.
And looks to match.
Plus, a clean private life.
In fact, the lack of any scandal left him with somewhat of a stiff image among the public.
Why is Park Jung-woo appearing on [Deserted Island Survival] of all shows?
Why, indeed?
「Why am I here……」
Muttering his thoughts reflecting those of viewers, Park Jung-woo wanders alone on the deserted island.
After a while, he hides in the bushes.
It was because the deserted island survival team had finally arrived.
As soon as Park Jung-woo appears, there are gasps of surprise from the crowd.
And amidst the excitement, a female actress with slightly widened eyes.
Joo Seo-yeon.
– Oh, they have a history together.
– Is it another episode of TaeSoonDal?
– Since they had great chemistry in the last variety show, they probably sang together?
With the appearance of Park Jung-woo, Seo-yeon was naturally mentioned.
What with the recent buzz around [Looking Back at the Past and Memories].
The image Park Jung-woo showed back then made a huge impact online, hence, his appearance in [Deserted Island Survival] was somewhat understandable.
– Must’ve been an insider’s connection since the production team probably thought it wouldn’t be fun otherwise.
– For real, so clever.
Until that point, reactions were rather ordinary.
Just casual thoughts like ‘the production team is smart’ or ‘they do look good together~’
But then.
– What is she doing?
– It’s on fire!
Suddenly, Seo-yeon boldly declared she would start a fire, changing the atmosphere completely.
Seo-yeon, insisting on doing it herself, goes ahead while Park Jung-woo watches.
Even her rock-paper-scissors moment, smashing with scissors on rock, had everyone thinking, ‘He must’ve let her win’ but…
crack!
「.」
The broken twigs scattered everywhere, and Seo-yeon looked down at her hand in disbelief.
– Why are the twigs so fragile?
– ? lol
This is where the audience began feeling that something was off.
No matter how dry they were, can twigs break like that?
「Here you go.」
As she poked with her finger and handed over a coconut.
The viewers watching were wearing the same expression as Jung-woo.
His face, alternating between the coconut and Seo-yeon, showed he had no words.
– ??????
– I’ve suspected since the whole coconut scene, but is that even normal?
– Apparently, it’s a women’s coconut?
– A women’s coconut? Does the shell look different?
– Give me a break.
It seemed like none of the cast grasped the bizarre situation.
Only Park Jung-woo, the cameraman, and the viewers caught on.
「This is a spear.」
「Oh, I see.」
「I want to catch fish though.」
For some reason, Seo-yeon was roaming around with a wooden spear she claimed to have made.
There was a strong will to catch a fish or wild animals with that spear.
Park Jung-woo, wearing a tired expression, felt like a babysitter instead of a co-participant.
What flowed on the broadcast was nothing like the initial expectations.
Once in an excited mood, Seo-yeon was like a wild horse.
Running around wildly through the bushes.
「Hey!!! What are you doing climbing trees!!」
「There are fruits here!!」
「No, you can’t eat that!!!」
She climbed trees.
「Are there any wild boars?」
「If there are, we should run.」
「I think I can win.」
「?」
In any case, she was practically treating the jungle like her home.
– Something feels off.
– Is this real?
– Everyone looks exhausted, but why is she so lively? Is she resting when the cameras are off?
– Even if she rests, there’s no way she can move like that.
She looked like an excited retriever.
Park Jung-woo, following behind her, seemed on the brink of collapse.
Moreover, the fact that Seo-yeon was so energetic was even scarier.
– The fact is, Seo-yeon is getting healthier.
– She might want to slow down on that health, though.
Then came the follow-up mission.
“I’ve prepared a mission regarding the dinner.”
It was PD Shin Young-woo speaking.
The main mission regularly held on [Deserted Island Survival].
“We’ve placed a flag at the highest mountain on this deserted island.”
In other words, whoever retrieves the flag first would get a special dinner.
That was the gist of the mission.
The number of allotted people was one.
The mountain wasn’t too high, but just walking through the tropical rainforest could exhaust anyone easily.
Park Jung-woo gave up early.
As for Seo-yeon…
“Can I take the camera with me?”
At her words, the cameraman filming was startled.
“Excuse me?”
“I’ll run, so I thought it’d be tough for you.”
No matter how much energy she had, could she really sprint through a tropical forest?
‘Maybe she can.’
That thought crossed the minds of the viewers and the cameraman alike momentarily.
However, the camera was pretty heavy too.
Would she be able to run while carrying one?
“Uh, that won’t do, so here’s this.”
The cameraman tossed her a small camera they’d brought just in case.
It seemed small enough to hold directly for filming.
“Then, I’ll be back.”
“Excuse me?”
The mission had already started.
Particularly, member Park Hee-jun had already set off.
“Wait…!”
By the time Seo-yeon thought about saying, “Is it okay to go alone?”, she had already disappeared.
– I can’t see her face, you crazy girl.
– Did you grab the camera just to run off?
Well, once Seo-yeon received the camera, one had to wonder what would come out of that.
Given that this was an edited video, one could imagine just how bland her footage could be.
While her running footage was mostly edited out, there were moments where the bush quickly passed by.
Or her laughter while dashing through the forest.
Seo-yeon’s bright smile could be seen for just a split second.
“Hey, Seo-yeon. When did you get here?”
“I just got here earlier.”
The first to arrive was Seo-yeon.
The second was Park Hee-jun.
He came along with the cameraman and arrived a little late but was shocked to think Seo-yeon arrived before him.
Of course, because Park Hee-jun was a special forces veteran.
– Remember this: high school girl > special forces.
– Unbelievable.
– Is this really survival?
With her remarkable performance in that mission, Seo-yeon enjoyed a delicious dinner.
And her brilliance continued in the next week’s episode two of [Deserted Island Survival] in Papua New Guinea.
– But why is her skin not getting tanned?
– Didn’t she keep running around???
As viewers slowly adapted, they started focusing on other aspects.
Seo-yeon’s fair skin.
Curious, the cast even asked, prompting this interaction.
“Seo-yeon. Wow, your skin didn’t get tanned at all. What cosmetics do you use? Please tell me.”
This came from Bang Ha-yoon, the only other female on the cast besides Seo-yeon.
Seo-yeon wore a momentarily contemplative expression.
As if debating whether to speak or not.
However, she thought it wasn’t good to mention the brand name directly.
“I did a commercial, didn’t I?”
That was all she replied.
And the ripple effect began to unfold once [Deserted Island Survival] ended.
A skincare product that protected Seo-yeon’s snow-white skin even in extreme situations.
If it was cosmetic she was advertising, only one thing came to mind.
[Starlight]
The new skincare product launched by Éclat Étoile.
Naturally, once [Deserted Island Survival] concluded, it caused a stocking frenzy across all department stores and Éclat Étoile shops.
And at the same time.
It was the starting point for the rise of a new star in the advertising world.
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