Modern people don’t really watch TV programs anymore. This trend, especially among the younger audience, is more evident than ever.
There were various reasons for this, but a big part of it was simply that they were just not that entertaining.
Unlike in the past when TV shows used to consume more than half of entertainment, there are now so many more enjoyable options out there. If there are more fun things to do, why bother watching TV?
With the diversification of content, people started to seek more varied entertainment. VTubers, internet broadcast watching, and games are prime examples.
However, even in this era where the status of TV programs has plummeted, there was something that could make people tune in to broadcaster’s shows. That was the entry of streamer Kayak into mainstream broadcasting.
Of course, there were those who usually watched Kayak’s streams, but even those who didn’t watched out of curiosity because they heard she was on the show.
This was one of the effects that PD Su Hyuk was aiming for—recruiting a new audience. Sure, it might have only been a handful, but hey, every little bit counts!
Kayak had her own dedicated fanbase while also being a pretty appealing character to those who usually watched Midnight Talk.
Even people who never watched Midnight Talk would come to catch the main episode after just seeing a single trailer.
A stunning beauty with white hair speaking fluent Korean and interacting with the panelists was just too intriguing to pass up.
Additionally, there were viewers tuning in just because they heard Camilla from Bosingak was appearing.
All these elements combined made Midnight Talk break past the 1% viewership milestone.
“Awesome!”
Sure, it was only 1%, but Midnight Talk had been struggling to break past the 0.8-0.9% range for a long time. The fact that such a program temporarily surpassed 1% was a significant achievement. Countless programs had been canceled for failing to break that dismal barrier.
That’s why PD Su Hyuk clenched his fists while confirming the viewership ratings.
Meanwhile, the ripple effect from Kayak’s appearance didn’t stop there.
In today’s age, VTubers are as powerful as mainstream broadcasting, if not more. The video uploaded there also went viral.
A single episode was edited into a 10-minute highlight reel, and in line with trends, there were short clips that captured just the exciting snippets for viewers, all under a minute long.
All of these skyrocketed in views, hitting the trending videos, and the editing team behind it couldn’t help but smile from ear to ear.
The standout video was undoubtedly the one featuring Kayak. To be precise, it was a short where Kayak was dancing lightly and got playfully roasted by Gyuchul who was next to her.
“I’m working hard here! #MidnightTalk #shorts”
– Looks like she’s really dancing lightly, lol
– Is it more like a ‘swing swing’ than a ‘lightly lightly’?
– Must be because she can’t dance, she keeps side-eyeing Sebi, lol.
Looking at Sebi, LOL.
Nodding to Sebi with my eyes, asking for help, for real, LOL.
The person teaching dance is an idol, and the white-haired older sister following along seems like an average person.
But seriously, for an average person, her dance lines are way too pretty. What does she usually do?
The streamer Kayak, I heard she broadcasts on Twitch.
– It’s so cute and funny how Gyu Cheol gets all shy when he says something, LOL.
Even in that moment, arguing back saying she’s just trying hard is the highlight.
She looks like an ice-cold beauty, yet she’s all shy, aww.
This older sister is seriously attractive; her looks radiate the vibe of a classic fantasy villain, but her personality is so sweet…
She was also on the news recently; if you search for “Bell Camilla,” she pops right up.
I saw her pop up in my algorithm; she’s seriously gorgeous.
The character is great, but I’d love to see more of her on variety shows.
That song is super infectious, but whose song is it?
The video didn’t just go viral among VTubers by gaining views; it became a sensation.
With Kayak learning dance from Sebi, the song by Midkiss that features that dance began to gain attention again.
As a result, a phenomenon occurred where a song released 8 months ago that had already dropped out of the charts re-entered the music charts.
Some VTubers even covered it with the dance, leading to people realizing, “Oh, there’s this group called Midkiss,” thereby slightly increasing their recognition.
This was the achievement Sebi had longed for while appearing on variety shows. Compared to the lack of response during group appearances, this Midnight Talk appearance was undoubtedly a success.
The members even threw a party at their lodging, and the boss praised them so much. Of course, it wasn’t just Sebi’s efforts; it was more like she got lucky by being beside Kayak, but isn’t that how life works?
This was why Sebi suddenly called Kayak, crying out her thanks. Kayak, receiving a call from a woman sobbing while taking a break, could only break out in a nervous sweat.
Thus, Kayak’s first venture into public broadcasting was nothing short of a success.
Should we call it a glorious debut? Even if it was just a one-time guest appearance, she received love calls from Producer Su Hyuk.
Moreover, after appearing on the show, she received countless calls like, “I’m a PD from this show; would you be interested in joining our program?”
Fans who usually watched Kayak’s streams didn’t grasp the full situation, but they sensed something was off. After all, their friends, family, and acquaintances began showing interest in Kayak one by one.
The attention she was getting was excessive for a mere VTuber or streamer.
Unaware fans cheered for Kayak as her status rose, but many hardcore fans were cautious about the situation. They worried that Kayak might breeze into public broadcasting.
There have been plenty of cases where streamers have grown so popular they transitioned to public broadcasting. It’s not impossible, but if that happens, it would lead to a drastic drop in her personal broadcasting frequency, like a tiny ant’s pee.
It was because they didn’t write it down. It wasn’t that it couldn’t be done, but if they did it that way, the number of personal broadcasts would dwindle to the size of an ant’s pee.
If it got too big, that was a problem too. Some extremists insisted that I should launch my own little Kayak project now, but it was way too late for that.
They just hoped that Kayak would keep doing her Twitch broadcasts regularly. While fiercely suppressing the newcomers who had come in through Midnight Talk.
And so, amidst all the chaos in the internet world, Kayak turned on her broadcast after a break.
*
-Kayak is live!
‘Watching Midnight Talk Together’
[The Great Kayak has arrived ㄷㄷㄷ]
[The God of Broadcasting has appeared! The God of Broadcasting has appeared! The God of Broadcasting has appeared!]
[Wow, look at that fast chat, haha]
[Surprise break, surprise public broadcast]
[This person really knows how to make an entrance ㅇㅇ]
[Hmm, yeah, it’s surprising, but it’s true, older sister really made it to public broadcasting]
[Older sister ㅠㅠ I enjoyed the broadcast, you’re prettier than idols]
[It’s already January, and you’re checking off your bucket list already;;]
[Is the Dance God Kayak here?]
[You said you couldn’t dance for a while, but you’re doing well now]
[This chat is hilarious, lol]
“Hello, it’s been a while. Did everyone enjoy the broadcast? I came to watch the live broadcast after enjoying Midnight Talk… Thank you for coming to the live broadcast as well.”
Kayak looked just like usual. Her somewhat drowsy face didn’t seem like that of someone standing at the center of attention.
After greeting her viewers she hadn’t seen in a while, Kayak started playing a video. It was a replay of the latest episode of Midnight Talk that had just been uploaded a few hours earlier.
“Don’t misunderstand, I paid for all of this. It’s not something I received illegally. It’s the full version, but I won’t be showing everything… I got permission from the producer too. Today, I’ll be watching this and sharing some stories with you. You’ll probably be curious.”
Although not as many as during her face reveal, a decent number of people had gathered, yet Kayak didn’t seem to care much.
Maybe she was used to this level of viewership now or maybe she was just that bold. Speaking in front of tens of thousands, she slowly continued.
“The producer and everyone said people really reacted well to this scene. I don’t really get what’s funny about it. Is it that funny just to see me standing alone? The sound effects are funny, just looking at my face is funny, um… yeah. Thank you.”
Starting with a self-introduction, Kayak expressed some frustration as she replayed the moment when everyone burst out laughing at her being all alone. From then on, she became somewhat of a target. Viewers listened attentively to her behind-the-scenes story.
“Next, I learned to dance from Sebi. Did you drop honorifics with Sebi…? Yeah, she told me to speak casually from the waiting room. I haven’t seen many young people like that these days. I liked that she was very polite.”
[The Confucian Girl Kayak, lol]
[How much of an age difference is there anyway?]
[Old-school Kayak]
What followed was a scene where the cast members were all learning to dance from Sebi. The camera panned over the panelists and then finally focused on Kayak.
“I worked hard on this too. It’s the first time I’ve ever danced. I didn’t even know if I was doing it right. Dancing looks easy, but it’s harder than it seems. I really respect the idol and dancer folks. Am I a good dancer? My dance lines are pretty. Um, yeah. Thanks, but you want me to dance what I learned? No thanks, why would I?”
The chat room was flooded with requests for her to show the dance she learned on the broadcast.
It was a watering down of the moment. Everyone started making requests centered around one person. It was a rare situation where people of various ages and genders united.
But Kayak certainly wouldn’t easily comply with the viewers’ requests.
It was then that she turned her head with a sulky expression while the viewers continued to demand she dance.
[Chinese Tycoon has donated 1,000,000 won!]
– Do it.
A huge donation had come in. Kayak frowned as she checked the amount and the message.
“Thank you, Chinese Tycoon, for the 1 million won… Isn’t that the person from back then? During ASMR? I appreciate the 1 million, but this time, it’s a no-go.”
However, the viewer who made the donation didn’t back down.
Didn’t they say that if money can’t get it done, maybe the amount is just insufficient to think about?
The viewer named Chinese Tycoon was faithfully following that proverb fitting of their name.
[Chinese Tycoon has donated 1,000,000 won!]
…
[Chinese Tycoon has donated 1,000,000 won!]
…
[Chinese Tycoon has donated 1,000,000 won!]
…
[Crazy, omg]
[How much are they throwing?? lol]
[Hangover Teacher is doing the big stuff]
[As expected, sponsors are the Tycoon ham;;]
[I’ve watched this much and can’t get a dance? Seriously?]
[You gotta react, aah lol]
“Wait, wait! No more donations. Stop! Are you trying to buy me with money?!”
In this game of chicken, Kayak was the one who lost. She hadn’t budged at all, inviting donations, but when the 1 million won kept rolling in, her face turned flustered as she waved her hands frantically.
And then, with a hesitating expression, she started to gently touch the camera.
“I’ll dance for just a short, just 30 seconds… not that I’ve learned enough to do it any longer….”
As a Midkiss song began to gradually play in the background through Vtubing, Kayak slowly started to move her body with a flushed face.
This was undoubtedly an all-time legendary broadcast.
Viewers, realizing the replay would soon disappear, hurriedly started saving the video.
Support me by donating at least $10, and you'll have the right to request any novel from Novelpia (excluding 19+ content) using a newly developed tool.
