Chapter 458: Influencer Success 101
In the following days, Young Master Sang would occasionally be summoned by Bai Ming.
It seemed Bai Ming had prepared a whole custom idol-making plan just for Young Master Sang. After the initial book “One Hundred Tips to Make Immortals Fall in Love with You,” Young Master Sang would assume various identities such as a great master of the Mahayana realm, a high-ranking Demon Cultivator, a political commentator, and a gourmet, participating in numerous Floating Splendor Commerce programs.
Bai Ming even arranged for many top influencers from the Canghong Pavilion to collaborate with Young Master Sang, inviting him to appear in their live streaming sessions for interaction.
Before long, the name Young Master Sang became known far and wide—not just in the cultivation world, but also among ordinary folks and local families.
His popularity was climbing day by day.
Although Young Master Sang wasn’t a fan of putting himself out there, he couldn’t deny that making money wasn’t so bad; he treated it like overtime work.
A few days later, in Bai Ming’s office.
“——What came before was just the prelude.”
Bai Ming tapped the blackboard, adjusting her golden-rimmed glasses while staring intently at Young Master Sang. “With your current fame, we can finally start the next step of your star-making plan.”
“Right now, you have the foundational popularity to become a star. Your persona is rich—head of the Punishment Department of the Demon Cultivators, a master of the Mahayana realm, the man of several stunning immortals, a walking male succubus.”
“But!” she said seriously, “These personas are still too distant for the average audience.”
“Ordinary folks might have heard legends about you or seen your looks online, but there’s still a big gap between you and the viewers.”
“If you want to further foster a sense of belonging among your fans, we need to incorporate one particular task into your daily life.”
Young Master Sang blinked, starting to panic inside.
“That’s right.”
Bai Ming said earnestly, “It’s live streaming product promotion.”
… I knew it.
As Young Master Sang began to pack up and leave, Bai Ming quickly grabbed him, “Hey hey hey, don’t rush off! Let me finish.”
“Live streaming product promotion isn’t as complicated as you think; there’s actually a lot to it.”
“Do you know why influencers in the previous world could casually earn hundreds of thousands or even millions?”
“The key to product promotion isn’t the products themselves.”
“It’s about using product promotion to bridge the gap between you and your fans, showcasing your excellence as an idol, making your fans admire and adore you even more.”
Bai Ming slammed the blackboard, “You need to let your fans realize you’re not selling products just to make money—you’re promoting them because you want them to benefit.”
“As soon as they accept this mindset, form that cognitive inertia, no matter what you’re promoting in the future—whether they need it or not—they’ll mindlessly throw money at you.”
Young Master Sang shook his head in disinterest, “Not interested. Product promotion sounds too tedious.”
“All profits from the products sold will be split fifty-fifty.”
“I guess the trouble is I can sell anything, and later, you might struggle to handle the orders.”
Bai Ming shot him a sidelong glance and then turned back to the blackboard to write something in big letters.
“To start, we’ll align the promoted products with your persona, and the first products will be books.”
Young Master Sang looked on curiously.
“Psychology of Cultivation.” “How to Become an Emotionally Intelligent Person.” “Secrets of Success and Social Skills.”
“… They all sound like books I wouldn’t want to buy just by the title,” Young Master Sang said, twitching his mouth.
“Exactly!” Bai Ming exclaimed excitedly, “If you can sell these, the earnings will be substantial!”
“And the best part is these books are full of jargon, exploiting the concept of success, ideal for fooling those who know nothing.”
“I ask you, who do you think would buy a book titled ‘Psychology of Cultivation’?”
“Um… low-level cultivators?” Young Master Sang tentatively suggested.
“Wrong!” Bai Ming shot down. “It’s complete novices!”
“Truly experienced cultivators know these mysterious things can’t be described in texts. They see the title and recognize it as a money grab.”
“Because they’re completely unaware of the specifics of cultivation, ordinary folks are even more enamored with immortal lifestyles, becoming more interested in cultivation.”
“They can’t cultivate, but they can afford books! Reading for fun, fantasizing about being an immortal—that’s what ordinary people love to do.”
Young Master Sang nodded, somewhat understanding.
“Also, when building your idol persona from the start, we need to clarify one thing: market positioning.”
Bai Ming started drawing on the blackboard again: “You know where most of the spirit stones in the world are, right?”
“Major sects take up forty percent, local families and clans account for thirty percent. Ordinary common folks cover the last thirty percent.”
“In the major sects, diligent cultivators use their spirit stones for cultivation, while men from local families waste their money on indulgences, and common people save up for emergencies.”
“So, Young Master Sang, among those, who do you think is easier to earn money from?”
Young Master Sang blinked.
“… Those lazy disciples and elders who don’t take cultivation seriously.”
“Women from local families.”
“And struggling individuals among the ordinary folk?”
“Full marks!” Bai Ming nodded with satisfaction.
“So, the positioning we’ve set for you from the very beginning is—an idol for middle-aged women and a male god for teenage girls!”
“As long as you can firmly grasp these two groups, you’ll own two incredibly lucrative fields to farm.”
Young Master Sang facepalmed, “You mean to say when I go live, I should start with: ‘Hello, all viewers! I just want to say I love you all!’?”
“What lines you choose are up to you.”
Bai Ming continued, “The focus is that to attract these two groups to spend money on you, your image should be—knowledgeable, wise, rational, articulate, gentle, and mature.”
“Such a man has devastating charm for both moms in their fifties and underage girls alike.”
“And the best items to showcase your vast knowledge are books.”
“Trust me.” Bai Ming patted Young Master Sang’s shoulder.
“With your top-notch persuasion skills, casually promoting these pseudo-success books will quickly earn you a swarm of devoted mom fans.”
“They represent countless daughters, wives, and mothers. Attracting them means gaining the attention of entire families.”
“Later, I can cook up some drama—workplace conflicts, broadcasting scandals, company conspiracies—to stoke the hype… hee hee.” Bai Ming chuckled.
“Don’t make it too outrageous!”
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