Since the teaser for Friday was released, articles with the bold keyword of self-producing have been moved to trending posts in the community, flooding it with various reactions.
[Monster rookie Debonaire, ‘Self-producing title pre-release’]
[Debonaire’s 2nd album ‘DBNR’, pre-release title is ‘Sweet Demon’, member Do-hee Lee self-producing…]
[Is the trend self-producing groups? 4th generation girl group Debonaire challenges ‘self-producing’, with member Woo-ah participating in choreography…]
─Wow… Do-hee is actually going to have a title song she wrote herself? Isn’t she the first among 4th generation girl groups? I’m really excited!
─I have to make sure to listen at the right time.
─I was super excited about both debut titles from Debonaire, but this time Do-hee composed it herself?
─Sudden self-producing… Hmm, maybe they were in a hurry after seeing Ailee hit big.
─I’m really curious about how far Do-hee can grow; she’s only 18!
└(LINK) Agreed, her figure is insane… You can’t hide that growth even without exposure…
└That’s not what I meant… Wow…
└It’s really insane… I wonder who she’ll marry.
└I’m totally ready to support her for life, please Do-hee…
But, as humanity is diverse, so are the reactions.
Amidst the glances of anticipation and desire, sarcasm could also be heard.
[Isn’t it just a rookie with two songs producing a title?]
One song was merely a chart arrangement by a professional composer, and the other was just a common piano piece.
I can’t honestly believe she even studied well or whatever with the piano.
Just stick to the body and face viral thing.
I have to admit, as Do-hee matures, she’s becoming a standout among the famous three of her generation.
I acknowledge that, I like her a lot too.
But that’s just about her appearance; it feels a bit uncomfortable seeing all that viral hype.
It seems they’re even trying to force an artist image now.
I’m kind of envious; being pretty seems to let companies make you into a genius or something, right?
I wonder how easy life must be, haha…
─??? She’s doing it because she has composition skills. The original composing wasn’t even by a veteran, but rather a first-time debut, and that so-called common piano piece is actually well-liked by everyone and praised by pianists. If it had been released as a classical album, it could have even made it to the Billboard classical charts. What are you laughing about?
─Hahaha, you believe that? There are quite a few from Berklee and Juilliard in the indie scene; why wouldn’t they promote her? Just because Do-hee is popular and doing well, people are saying nice things, haha. Low-level intelligence.
└Right, I don’t know much about classical music, but it’s just saying she has enough skill to pick a title from the arrangements. Don’t confuse the point.
└So that’s why Do-hee’s genius viral marketing is working. Don’t you get it? Just look at how they make sure to credit the composer in the title.
└It’s her first time, you know? (CAPTURE)
└The composers she worked with are the ones who picked Debonaire’s debut song together, you dummy, haha.
└What of it?
└It’s frustrating, so frustrating, haha. That was done by Topist’s affiliated composers to put her name first. Most idols build their artist image this way, and it’s idiots like you who fall for it, which is why the public is called pigs.
Listen
└LOL, part of Topist?? These guys are a famous songwriting team that collaborated not just with Topist but also with Zy, Haru, and Lepro. Go look it up, LOL!
└Wow, the posts and comments are a total mess.
└Ugh… So these kinds of people watch fake news on YouTube. There are definitely those saying their report cards and trophy records are all fabricated.
└But among them, if anyone’s the top composer, they probably did compose it themselves.
└Looks like they’ll delete their posts and vanish without a trace.
And as such comments circulated around the internet, the excited fans couldn’t help but feel a wave of concern.
[Self-producing is a double-edged sword, so I’m a bit worried. It feels like Do-hee is carrying the risk… I have to protect my precious maknaeㅠㅠ]
[The Topist A&R team could’ve just picked a good song and used it, you know?]
[I heard the former head of the Topist A&R is now the Debonaire producer, Director Jung So-hyun.]
[Yeah, that person must have done a blind test with the A&R team; I’m just waiting and trusting.]
[I’m confident that no matter what song Do-hee releases, I’ll love it!!]
That was the desirable promotion and phenomenon that Topist had hoped for.
There was no need to hold back any longer.
─Ding!
Monday at 6 PM, the music video was released as scheduled.
▶ [Debonair – ‘Sweet Demon’ Official M/V]
Do-hee’s Home Mama, Bae Ha-young, clicked on the music video with trembling fingers like never before.
“Phew… I’m so nervous.”
Right from the start, filling the screen was a Renaissance-style monochrome painting of angels.
And suddenly, a deep bass filled the air.
─Dnn Dnn
The boring angel picture was quickly ripped diagonally.
Colors began to return to the monochrome world.
Shining attractive eyes sparkled from everywhere.
“It’s, it’s a visual explosion from the start with a super gorgeous girl group…”
The torn picture finally fell away.
There stood the members side by side in the frame.
The thick bass echoed like the pounding of Bae Ha-young’s heart.
And as the prelude began, the members didn’t stay still.
They gathered their hands in the center, extending outward with fierce poses, moving wildly like a beast.
[Yeah-]
In the center, Woo-ah was lightly nodding along, showing off her isolations with ad-libs.
[huu-]
It was a performance that lasted less than ten seconds, but it was enough.
This pre-released song’s concept was.
The two concepts of Debonaire.
Androgynous confidence: Debonair.
Feminine ideals: Born ideals.
It was clear it leaned towards the former.
Tough poses that are hard to find in girl groups.
And from now on, the screen began to switch chaotically.
“This introduction is Chiyo, huh?”
Ran the thought that the producer Do-hee must have chosen that! as she watched Chiyo standing proudly on the table in candlelight, wearing shoes.
[Hey, whispering something inside you.
Sweetly painted moments.]
Front left, upper right, front down, behind— the camera angles changed dizzyingly.
The camera’s perspective spins chaotically.
Yet, even as the camera’s view shifts constantly, Chiyo remained the same.
Always seemingly watching from anywhere at any time, she playfully waved at the camera, like a little demon.
And around the table, under the uncandlelit light, were four members sitting still, without any expression or movement.
[As if they haven’t slept at all, Daze face
you will never be the same]
The owner of the part, Seo-yoon, merely nodded her lips a bit.
Then, unable to withstand the dizziness, the first-person view of the camera collapsed in the middle of the table.
“Oh, the sound changed…!”
Na-eun, still affectionate but with a hint of resentment, gazed at the screen.
[cause I’m Staring in your eyes]
Finally, a deep red liquid caught Home Mama’s eye.
The liquid in the silverware on the table, strangely reminiscent of the fruit of knowledge.
Even though the silver cup had fallen at Chiyo’s feet, the liquid had been flowing for a while, soaking the members’ sleeves.
The screen was that dizzying.
It felt like being drunk.
[Make you gonna strange]
Just like the lyrics.
[You could try to run, but it would be useless]
And it was clearly right before the chorus.
Na-eun’s high, mesmerizing voice rang out fluidly!
What could pull the gaze away from the drunkenness was the funky sound of the guitar riff accompanying it.
‘It’s the chorus…! What kind of chorus will it be…!’
The stage at the start of the music video.
Woo-ah still stood central.
Although it was a bit surprising that the center member usually started the chorus,
If it was playful yet sweet Do-hee, she likely would have given up her part for her older sisters even while producing.
[Swe-ee-et de-mo-mo-mon
Yes, all you ne-ee-d is me truly one]
In the midst of it, Woo-ah’s refreshing dance lines looked perfect as the main dancer.
“Ah, right…! This was the dance Woo-ah made. The chorus!”
The choreography seemed to express the most joyful aspects of ‘magnetic attraction’.
Centered around the heart, the pull and push expressed the purest punk rhythm.
Hair swirled elegantly with inertia.
Moreover, right now.
“No way, why is this chorus so good…?!”
It wasn’t that the dance made one feel catharsis.
Even just listening to the song separately felt maddeningly addictive.
[The direction of the toes
The final destination of the gaze, towards me]
The songwriter Do-hee finally changed the formation and stood in the center of the screen for the first time.
[Sweet demon]
With a gesture as if to say this was herself, Do-hee lightly brushed her lips with her thumb with an enchanting smile.
“She’s really a beauty…”
Meanwhile, with Do-hee’s appearance, the choreography part became a little looser.
It seemed to stretch out and repeat, matching the ad-lib with the title of the song, ‘Sweet demon’.
But due to their interaction, the visual satisfaction was maximized.
Bae Ha-young’s heart felt like it was about to explode.
The second verse began.
At this point, Bae Ha-young was already humming the melody internally.
“The song is easy…!”
Except for a few changed lyrics, the second verse seemed to have no real differences from the first.
Saying it was easy didn’t mean it was boring.
It was incredibly exciting despite being easy listening.
This meant it had an insane level of addictiveness that anyone could easily join in on.
And in the pre-chorus right before the second verse’s chorus, Do-hee’s falsetto brought a different charm than Na-eun’s.
It was so good that it made her want to listen to it again right away.
Finally, Bae Ha-young could completely shake off her uneasy thoughts about whether the song might be bad.
She could now fully enjoy the newly appearing melody line, the bridge of the third verse.
Scenes she had seen in the teaser were unfolding.
Red flames flickering with spreading light.
Her vision blurred.
The members’ figures were barely recognizable.
[Sweet Demon─]
Bright yet captivating voices alongside repetitive sounds like a wooden clapper.
Sounds being added one by one.
Under normal circumstances, she might not have done this.
But thinking that it was Do-hee’s song made her pay close attention to even the background sounds.
And the more she leaned in, the more she felt it.
What she thought was simply easy listening possessed an accumulation of tension and pressure that provided freshness each time.
Finally, the voice that relieved that tension began to burst out.
[Playing dumb and lying right now]
Seo-yoon, the main vocalist of Debonaire.
“Oh, the violin comes in softly here…!”
Every moment, dozens of bright members’ faces flickered on the screen chaotically.
Do-hee in a baseball cap, Woo-ah adorned with chains, Chiyo in a leather jacket, Na-eun with a beanie, Seo-yoon showing off her sleeveless top.
From countless individual cut scenes.
Gathering around an arcade game, watching the screen, playing with fireworks, sitting on the stairs…
All those numerous group shots.
Finally, Seo-yoon’s voice burst forth, not in falsetto but in a true high note.
[You could try to run, but it would be useless]
Alongside Do-hee’s falsetto ad-lib harmonizing.
[(I already told you─)]
Bae Ha-young was excited.
“Wow…”
For a first-time title composed by someone.
No, even for a seasoned composer.
It was an absurd level of quality.
As she continuously replayed the song, Bae Ha-young, snapping back to reality as a name in the industry, started posting her thoughts and reactions on her SNS.
Dol Ahyee @Dol_Ahyee
─How did an idol like Do-hee appear in my life…
It had already been 15 minutes, and posts were overflowing in the community.
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