YouTube and social networks, reels like TikTok.
These days, the mainstream is gradually shifting.
The line between idols’ active and inactive periods is becoming blurred.
As an example, idol groups create various live content during their inactive periods (YouTube, Instagram, WE app).
> SAVEN Harang: I am the ‘God’ of YouTube Live.
> SAVEN Chaelin: It’s drizzling spring rain (Chaelin’s first YouTube live).
Behind-the-scenes videos of activities, rehearsals, advertising shoots.
> [SAVEN IN HIND] ‘Unsatisfied’ Behind the Scenes #2
> [SAVEN IN HIND] SAVEN 2nd Single Album ‘Daydream’ Title MV Shoot Sketch
> [SAVEN IN HIND] SAVEN LEEDOHEE X FCND Advertising Shoot
Or even self-produced content.
By uploading various videos, they solidified the fandom’s foundation.
They tried their best to prevent fandom loss during inactivity.
Such efforts did not go in vain; fans often watched the behind-the-scenes and live videos released every third day to quench their thirst during the inactive period.
However, what fans wanted the most was self-content.
– Aren’t they releasing self-content?
The reason fans preferred self-content was simple.
Firstly, compared to other videos, they were generally longer.
Programs that borrowed from entertaining content of members laughing and joking had pure enjoyment.
– Shock Entertainment, get to work!
– Please upload some self-contentㅠㅠ
But there seemed to be no plans for SAVEN self-content.
In truth, fans knew the reason.
[Desperate Season 3] – [Debut After a Month] – [Debut Song Activities] – [End-of-Year Stage] – <2nd Album Activities>
Since the survival show, there had been no inactive period to create self-content.
– It can’t be helped; be satisfied with lives and behind-the-scenes.
└What do you mean by 2 or 3 times a week…
└No…
And even if they were to make some during this inactive period, it was obvious it would be released as content for the next activity or the following inactive period.
– The feed is running low…
Feeling disappointed is inevitable despite knowing and understanding the situation.
In the midst of this, a video appeared on SAVEN’s YouTube.
> [SUB] ☆Hana Kwon’s Solo Variety☆ What does Hana want to do? | [What Should We Do Today] Teaser
It was inevitable that it would draw fans’ attention.
*
A little spoiler shown in the teaser.
Hana having a pre-meeting with the production staff.
[PD: What do you want to do, Hana?]
[Hana: Hmm… have a drink with a guest?]
[Hana Kwon (Trending Idol)]
[PD: That could work…]
[Alright, as an idol, let's truly try everything!]
>
[What’s happening today!]
[Hana: Subscribe, like, and set the alarm! See you every Thursday at 6 PM starting May 4th!]
The college student was filled with excitement.
‘I really can’t wait.’
I was planning to scramble to watch even if only Hana showed up.
[Hana: To spoil a bit, the first guest is a hot idol…!?]
‘That means all the members will be appearing too.’
The other fans seemed to share the same thoughts.
[What’s happening today]
Subscribers: 51,000
Despite only a teaser video being released, the subscriber count had already surpassed 50,000.
And finally, today.
[SUB] Is it a Talk Hana today? (Feat. The Youngest) | [What’s happening today] Episode 1
The college student pressed play with considerable anticipation.
In a well-lit wooden house.
Hana, wearing an apron decorated with cute characters, struck a pose at a sunlit table.
[Hana: Hello. What’s happening today. It’s the thrilling first episode of Hana, right?]
Various cooking utensils were laid out next to the table.
Charming decor created a cozy atmosphere.
Overall, a vintage and cute interior.
[Hana: Actually, do I have to stick with third person, PD? I have charisma with the members, you know.]
And then, with Hana’s gentle voice,
It felt more like a soothing healing program than a variety show.
[Hana: Anyway, I’m Kwon Hana! To be honest, I haven’t decided what to do today.]
Hana, holding a spatula, mimicked her own words.
[Hana: Of course, there’s a ton to do—talk, exercise, labor, cooking. So much!]
After placing the cooking spatula down on the table, Hana pointed with her fingertip to the adjacent room.
[Hana: Still, the Seven members need to do something. I’ll have to play with my babies.]
The screen panned to Do-hee and Kim Ye-eun lying on a blanket on the floor of the next room.
[Hana: Today, I’m going to cook while chatting with the kids.]
[Today's Guests are the Youngest of Seven]
[Do-hee (Elementary School Grad) Kim Ye-eun (Middle School Grad)]
Hana then entered the room.
She seemed surprised to find the two lying down instead of sitting at the desk.
[Hana: What are you guys doing lying down?]
Do-hee, lying flat, lazily waved her hand at the camera.
[Do-hee: Yeah, it’s Do-hee.]
Seeing her cheeky but adorable demeanor, a smile naturally spread across the college student’s face.
[Kim Ye-eun: Uh…! It’s Ye-eun!]
Ye-eun leaped up all of a sudden.
In contrast, Do-hee was still sluggishly lounging around.
[Do-hee: These days, a comfortable atmosphere is in vogue. I hope you appreciate that I’m sacrificing my image for your sister’s YouTube.]
[Kim Ye-eun: Hana unni… Do-hee is like, just forced me to lay down…]
[The Real Reality Show with No Script]
[Hana: No, it’s fine. It seems fun. Should we keep doing this lying down like Do-hee said? It would be hilarious to greet guests while lying down.]
“It really is a reality show.”
Is it truly unscripted?
Hana, even while shooting, is plotting the next scene.
[Do-hee: I don’t know about that. Just feed me, I’m hungry.]
Unlike Hana, who is deep in thought, Do-hee is lively, rolling around with a pillow, and the production staff can be heard laughing from behind the screen.
Even the college student burst into laughter.
[Hana: Our cute youngest. Have I spoiled you too much?]
[Do-hee: Not at all. You always scold me, what are you talking about? I haven’t done anything wrong, yet you make me exercise all the time. Right, Kim Ye-eun Unni?]
The laughter from the production staff grows louder.
[Ye-eun: …No.]
[Do-hee: …?]
[The camera glitches and the filming is interrupted.]
Suddenly, the screen turns black.
[Today, let’s do just 3 sets of planks and then eat!]
[No! So that Unni’s show can do well! To have fun! You’re just messing with me…! Aren’t you…?]
Do-hee’s urgent voice can be heard.
[…Director! Didn’t we plan to have a talk show while eating today? You might not know, but I was forcibly made to stay late yesterday after practice and exercise too! I’m not even kidding; I’m dying right now! The reason I’m lying down is that I’m bloated and have muscle pain all over!]
It sounds like the Director is trying to suppress laughter.
[W-why me…? I didn’t say anything!]
And Ye-eun’s signature sniffly voice comes through.
[Hana, do whatever you want! It’s starting now!]
Whether it’s because they’re cute, fun, or pretty.
Seeing the corners of my mouth not go down throughout makes me think it’ll definitely be a hit.
*
Hana Unni peeked at the YouTube views on her phone.
And murmured.
“Members, is this doing well?”
Then Chae-rin Unni responded.
“Unni, just stop it already.”
“Why~?”
[SUB] Is Today a Talk? (Feat. The Youngest) | [What are We Doing Today] Episode 1 – 790,000 views • 5 days ago
A solo channel.
And considering it’s the first episode, it’s hard for fans to exceed 300,000 or 400,000 views.
Even popular groups face the same fate.
Unless it’s a global group like Coral Blue.
They have nearly 100 million subscribers on their channel.
Anyway, overtaking 300,000-400,000 views is obviously a sign of success.
It was even included in the trending videos.
Subscriber influx is high as well.
“It did well. It did well. I’ve said it a million times.”
Chae-rin Unni, who is more annoyed than I am, has already made me say it over five times.
So, Hana Unni is that excited.
“She was that excited.”
“You should be grateful to me.”
“Then~ our youngest came out and did well~”
The point is a bit off, but anyway.
“Ugh, I applied for the Silver Button; I wonder when it will come~”
As long as Hana Unni is happy, it’s fine.
“By the way, Do-hee, did you hear…?”
Sera Unni, sticking close, was chattering away.
“That?”
“Yeah! Season 4, Jeodool.”
‘So they’re doing it after all.’
Well, it would be weird if they didn’t.
We did so well; there’s no way they wouldn’t.
Especially since survival programs are stimulating; it’ll definitely work this time too.
“Already almost a year has passed?”
Ha-rang Unni reminisced, as if recalling the past.
“It was fun. I kinda want to film again?”
It’s already been a year since the first recording.
It could easily be beautified with nostalgia.
“Universal superstar… Where Ye-eun appeared…”
…?
Of course, there were still people who absolutely hated it.
“When I think about how I broke the debut team in just one day because of this… sigh. Of course, I’m glad to meet everyone like this.”
“Except for you, Unni.”
“Yeah~ I’m also excluding you~”
“Yeah~ I go first~”
“Yeah~ I’ve been on Topist since then~”
In any case, the news about [Jeodool Season 4] wasn’t just about the airing.
“You all know that you’re launching Jeodool 4 new season, right?”
The Manager casually started the conversation.
“Of course.”
“So… it seems like we have to go out this time.”
A decision made by the higher-ups and the main company.
It’s not a suggestion; it’s confirmed.
“Ah… we have activities again next month…”
The Manager seemed flustered at my words.
“Do-hee, are you having a tough time? If it’s really hard, let me know. It might not be important, but I’ll listen.”
Honestly, it feels a bit sorry for the Manager, who has the authority of a team leader, being so easygoing.
“Ah~ but it’s work. Of course, we have to do it.”
Despite acting annoyed on the surface.
“I’m glad Do-hee is mature. But if it’s ever tough, let me know, alright? That’s what a Manager is for, you know?”
Participants of Season 4?
Aren’t they all my juniors?
“Yes, thank you. I’ll definitely say something!”
Then appeared in front of me.
‘Jeodool Season 3 Winner, 1st place Do-hee Lee…?’
What should I do…?
I’m so excited.
“Do-hee, your expression is kind of cute…”
“You think that’s cute? You can tell she’s thinking about something else.”
“Hehe… Universal superstar Ye-eun appears…”
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